We live in a world where “more” is often translated to “better”. More money, more likes, more followers. It can leave us searching for new and improved ways to get more faster. This is why buying followers on social media exists. It’s a quick way for people to get instant validation, but what may start as a legitimate attempt to grow your brand can actually cause more harm in the long-term.

Real talk: Instagram is one of the most popular platforms out there. Unfortunately, for many brands (and marketers, to be honest) it can also be the most baffling. A lot has changed on the platform over the last few years with the introduction of Instagram Stories, Reels, and an increased emphasis on shopping, but—while the changing algorithm can sometimes make growing your Instagram (or even getting your content seen by existing followers) difficult. However, that doesn’t mean it’s impossible to use Instagram to grow your brand, and utilizing Instagram Stories can help.