We get it. You should use hashtags. There are a billion and one blog posts on the subject, and — while they all provide valuable information — no one wants (or needs) to read another post about why you should be using hashtags. What we DO need to know are the hashtag secrets to get more followers and boost engagement. Why? Because hashtags can actually be your secret weapon to be MORE successful on social media with LESS work.

Let’s be real, social media is hard enough as it is, right? Putting yourself out there, coming up with content, and sticking with it on the regular can feel like a freaking full-time job. Truthfully, it’s understandable that some people (introverts and extroverts) struggle online. But, if you’re looking for a way to navigate the waters of social media as an introvert with a little bit of help, here are our best tips for you.

We live in a world where “more” is often translated to “better”. More money, more likes, more followers. It can leave us searching for new and improved ways to get more faster. This is why buying followers on social media exists. It’s a quick way for people to get instant validation, but what may start as a legitimate attempt to grow your brand can actually cause more harm in the long-term.

We’re big believers in the philosophy that — when it comes to social media followers — more isn’t always better. We’ve seen it countless times with our clients over the years, people wishing they could have tens or hundreds of thousands of followers. We often think that more followers = more successful, so we spend a lot of time and energy trying to figure out how to get more followers on social media. We get it! We do it too. However, that’s not always in the case.

As a digital marketer company, one of the most valuable lessons we’ve learned managing social media profiles is that change is a really good thing. Even if you’ve got a tried-and-true social media strategy, the state of the internet is *constantly* changing. Plus, some of it is incredibly difficult to decipher — even for experts — meaning that even the best advice can sometimes be guesswork. (Seriously, have you tried to understand the Facebook algorithm?) That’s why it can be super important to try new things in order to boost your social media presence, even if those things don’t take a lot of time or effort.

If you’re an entrepreneur looking to reach your audience, chances are you should be looking online. From finding sources to reaching an international audience instantaneously, the world is at your fingertips without leaving the comfort of your living room.

We’ve spent nearly a decade learning the ins and outs of digital marketing. We’ve crafted social media strategies for small businesses, non profits, larger companies, authors, entrepreneurs, and more. And – while the platforms continue to change — some things have stayed the same.

Real talk: Instagram is one of the most popular platforms out there. Unfortunately, for many brands (and marketers, to be honest) it can also be the most baffling. A lot has changed on the platform over the last few years with the introduction of Instagram Stories, Reels, and an increased emphasis on shopping, but—while the changing algorithm can sometimes make growing your Instagram (or even getting your content seen by existing followers) difficult. However, that doesn’t mean it’s impossible to use Instagram to grow your brand, and utilizing Instagram Stories can help.